music and technology, bringing people together

M1 created interactive augmented reality stations that traveled the country for Coca-Cola’s 2016 Share a Coke & a Song Tour, inviting consumers to Listen, Dance, and Sing to their favorite songs. Kinect cameras were used to add digital animations and effects to users’ movements, resulting in personalized and stylized music videos. Leveraging the power of social media sharing, the interactive experiences were designed for users to choose lyrics from a list of songs featured as part of the new “Share a Coke” packaging. Links to the resulting photos and videos for all three experiences are shared with participants on Facebook and Twitter.