virtually exploring the jordan xx9 shoe

M1 created an “exploding shoe” touch screen interactive to showcase the brand new Nike Jordan XX9 basketball sneaker. The app debuted at the World Basketball Festival in Chicago, and was featured on two 70″ touch screen displays. Attendees can explore the ultra-detailed, 3D rendered shoe by touching to rotate it 360 degrees, getting a view from all angles. Tap the shoe to make it expand into its components, and then tap on those components to learn about each part and how it was engineered.