Toshiba – Motion Reactive
LED Floor
Client: Toshiba | Agency: Avery Marketing

M1 recently developed content for a motion reactive LED floor that was the centerpiece of the Toshiba booth at the RSNA 2014 Conference in Chicago. As attendees walked atop the glass floor, animated content was activated by their footsteps on the embedded LED array, triggered by infrared cameras installed directly above the floor.

Toshiba – Motion Reactive
LED Floor
Client: Toshiba | Agency: Avery Marketing

M1 recently developed content for a motion reactive LED floor that was the centerpiece of the Toshiba booth at the RSNA 2014 Conference in Chicago. As attendees walked atop the glass floor, animated content was activated by their footsteps on the embedded LED array, triggered by infrared cameras installed directly above the floor.