Nike / JORDAN

JORDAN CP3 EVENT

CHICAGO, IL

can you ball like chris paul?

M1 created an interactive basketball experience for the release of the latest Chris Paul basketball sneaker. Players showed off their dribbling skills on the stylized court, as three high res video cameras recorded their movement from different angles. The footage was then auto-assembled into a 10 second fast cut mini-commercial with music and special effects showcasing the star player and their mad skills.

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