NFL EXPERIENCE
TIMES SQUARE, NYC
step into the game - literally
The M1 team designed, developed, and integrated two fan experiences for visitors to the NFL Experience in Times Square, a first-of-its-kind interactive and immersive attraction located in the heart of NYC that brings fans closer than ever to the NFL and their favorite teams. Multiple interactive technologies were used to create two separate experiences, one that puts you in the uniform of your favorite NFL team and another that challenges you to see how you stack up against your favorite quarterback.
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Suit up
How would you look sporting your favorite NFL team’s uniform? Let’s find out! In this motion-tracked, Kinect-driven interactive, guests first step up to a tablet to browse and pick their favorite team and enter their jersey number. Stand in front of the big screen, and watch as virtual uniform elements build onto you piece by piece… cleats, pants, jersey, and helmet. After you “suit up”, follow the prompts to show some moves and get ready for the big game.. and don’t forget to pose for your trading card!
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Quarterback Challenge
In this multi-player interactive, test your passing skills with your friends and family as you compare your stats to your favorite QB’s. After you step up to a tablet and pick your team, the virtual tight end or wide receiver from that team appears at the end of each lane. You get three throws, each of which send the football through infrared sensors that record your throw speed and accuracy. Then take a look at the tablet to compare your speed stats and completion percentage against your favorite QB.