Experiential branding and gamification at the winter olympics in vancouver

At the 2010 Winter Olympic Games, M1 designed, engineered and developed a 360 degree, interactive projection mapped Coca-Cola bottle. Attendees interacted with the bottle by using motion to trigger ice effects and fizzy bubbles that would form and float to the surface. We also created a 2 player reactive recycling game in which attendees ‘caught’ virtual recyclables in bins for points.