There’s no question that social media is an amazing tool for brands and marketers and that the ability to track social media impact has become an important measure of campaign efficacy. We’re always looking for new and engaging ways to integrate social media activity into our projects.
We recently developed a data visualization app that analyzes Twitter activity and tracks geotagged tweets from around the globe. Aside from just looking super cool, the app can easily be set up to filter and show tweets according to any number of specific variables or hashtags. Have a look-see at the video below to see the app in action on our MultiTaction Wall.