Share A Coke Tour 2016

M1 created interactive augmented reality stations that traveled the country for Coca-Cola’s 2016 Share a Coke & a Song Tour, inviting consumers to Listen, Dance, and Sing to their favorite songs featured on Coca-Cola bottles and cans. Kinect cameras were used to add¬†digital animations and effects to the users’ movements, resulting in stylized music videos that were then shared with consumers to share via various social media channels.¬†